Marketing Measurement: What’s the CMO Got to Do With It?
Marketing leaders rely on the skills and expertise of their marketing operations team to spearhead marketing measurement initiatives. On the surface, that sounds like a pretty reasonable thing to do. Unfortunately, however, CMOs sometimes take that too far, relying completely on their marketing operations leader/team to drive measurement initiatives without their involvement.
10 Content Marketing Best Practices from Top Brands
When it comes to content marketing, there are some universal best practices. Whether you're a B2B or B2C brand, these content marketing best practices will set you up for success.