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Attributing Value to Content

"Marketers love their analytical tools – just don’t mention the “A” word – attribution"

In addition to these thoughts, you can also add that it's important to engage and amplify through employees. Social amplification is undervalued, and the power of human to human communication outperforms brand to human communication everytime. A great read overall.

"Attribution is tougher due to the proliferation of channels."


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