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The Future of Work in an Exponential World

"Innovation inside companies is killed by the immune system, essentially the culture, existing processes, and status quo of conforming to the corporate standards." Glen Tilman, Senior Manager, National Consulting Marketing - FSI at Deloitte

Singularity University is a think tank and educational organization focused on exponential technologies. SU develops programs (including large events, short sprints, bootcamps) for business leaders to cultivate an awareness about accelerating digital innovation.

Founding Executive Director of SU and author of Exponential Organizations, Salim Ismail launched this incubator to bring focus to the ways in which social, structures, civics, politics, legal, education and healthcare systems that were developed hundreds of years ago are not built for today's digital world.

"This is the fundamental
cognitive gap we're faced with."
Salim Ismail
Salim Ismail at XFIN 2017.

This brings us to the SU's Exponentials series of events. Covering advancements in medical, manufacturing and financial industries, these conferences bring together thought leaders from across world to incentivize attendees to look at new strategies and the future of work as shaped by our digital future. Or as they will say, become an exponential organization.

"Don't get Kodak'd."
Peter Diamandis

A phrase you'll often hear at an SU event is "Don't get Kodak'd" - which ultimately means, as Abundance author Peter Diamandis has said "disrupt yourself before you get disrupted."

The New Socialized Enterprise:
Team Collaboration and Content Sharing

For the past three years, Pressly has worked with the Deloitte FSI team to create and distribute live-off-the-floor recaps from the annual Exponential Finance conference in New York City. The objective is to push discussions from the event stages out to Deloitte's growing fintech communities and networks. This is aimed at educating their own possibly inspiring non-attendees to attend next year.

Deloitte's global Financial Service Industry team at XFIN in New York City (June 10th, 2017)

The live coverage in itself exercises a non-traditional, social approach to content sharing (as well as live content creation) within an enterprise model. By empowering their employees to recap topics of interest from the event, Deloitte is not only developing employee advocacy but also demonstrating thought leadership to their clients and stakeholders. That's an exponential mindset all on its own.

The content team consisted of seven contributors and myself, the Pressly coach. We were dispersed in various parts of the event, taking notes on the respective sessions we attended. Each member would:

1. Listen to the speakers for stats, interesting tips or insight, a tweet-worthy phrases.

2. Look for a piece of related content from trusted news sites.

3. Post it to the Future of Financial Services hub.

4. Share the content out through social or email.

In some cases, team members would have the opportunity to conduct a Q&A with the speakers. The combination of curated and original content makes for a rich experience.

Example of XFIN-related curated content:

Example of original content created at XFIN:

Posting Daily Recaps and What Not to Miss:

Another useful tactic was in the daily recaps wherein a user would collect some of the best performing content from the day, consolidate them into one post and push it out a select group of recipients (whether or not they were at the event). This social amplification approach is a simple way to repurpose content as well as activate a team of in-house distributors.

Transformative Thinking

Enabling the team to get our of their comfort zones and approach the event with a new more scalable form of learning and in-real-time content sharing is what being an exponential organization is all about.

SU's Amin Toufani and Deloitte Canada's Aqsa Zubair in the Innovation Lab

Transformative thinking is one of the recurring SU themes. We have an entirely new set of challenges in today's economy. We cannot solve these grand challenges with the same old solutions.

But by changing the way we communicate to one another, by sharing more intelligently we will be able to get ahead of the digital wave.


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